Summer Ad Campaigns from exclusive labels and renowned fashion houses started the regular performance alerting about the trends for summertime. There is a lot of vintage inspired fashions as well as edgy and signature looks from the fashion houses. Starting from high-end designers to the latest revelations on the fashion stage, the pictorials promoting the summer vibes on their apparels have great diversity in their message and impact. However, there is always a common denominator – eye-catching images, significant trademark of the designers and their own unique interpretation of the trends. For the Spring/ Summer 2012 season there is a observable influence of water and vintage in the ad campaigns. Let’s take a loop.
To start from the most noteworthy names like Prada, there is a visible influence of vintage inspirations from colorful 1950s. The campaign shoot by Steven Meisel is a mastership of colour balance in Technicolor techniques, great styling, retro image making and perfectly forward message of 50s pin ups hot period. Sun bathed models including big names likeNatashaPoly,MeghanCollison,KatiNescher,EliseCrombez,YmreStiekema andKathrynKruger embody sweet retro ladies dressed up in vintage inspired clothing by Prada with imaginative printed frocks and costumes. Resembling the woman film iconography there is a scope for Blonde sweethearts over and above appealing vixen brunettes.
Versace goes blue saturated shades resembling the aura of 1980’s culture. This decade was supposed to be a glamorous time for this Italian fashion house. Probably for those reason photographers Mert Alas andMarcusPiggott captured fabulousGiseleBundchen andRyanBarret in the glam rock stimulated vibes. The sea inspired collection of Versace is showcased on the swimming pool surroundings. White ensembles and accessories ornamented with golden studs and beads form interesting vision together with lunar scenery.
Chanel’s black and white pictography lensed byKarlLagerfeld relates to the aquatic and athletic inspirations. The Spring/Summer campaign for 2012 reveals not only stellar designs ofChanel on the breathtaking seascape, but also amazing gymnastic abilities of models:Saskiade Brauw andJoanSmalls. Both of them pose in some shoots on the parallel bars looking like professional and very fashionable sportswomen. The styling for the campaign was meticulously prepared byCarineRoitfeld setting the image of sleek black and white fresh sportif.
Absolutely sweet and pastel campaign by Louis Vuitton for season of summer 2012 conquers the hearts with the bubblegum and candy hues. Steven Meisel did it again first photographing Prada Campaign and here capturing the campaign of Louis Vuitton with the models Daria Strokus and Kati Nescher transformed into candy girls. From the carousel catwalk into the Wonderland theme, the pictorial represents some kind of fairy tale scenery with the pastel overload palette on both the interiors and designer apparels. As Marc Jacobs described the campaign is “very soft and very sweet, yet at the same time very bold and very graphic”.
Dolce&Gabbana ad campaign for Spring/Summer 2012 season is inspired by the Old Italian cinematography. The campaign lensed byMariano Vivanco for menswear andGiampaoloSgura for womenswear gathers pearls of modern cinema including magnificentMonicaBellucci and modelsBiancaBalti andSimoneNobli. The photographs were taken inPortofino giving a tribute to the Italian tradition and importance of family in the Italian society.
Article written by Magdalena Kapuscinska for http://fashionizeyourself.co