We are coming back with the second opening for Spring/Summer 2012 Ad Campaigns. A great amount of these pictorials that we are snowed under recently, alert us about beloved summer vibes presenting the most wanted trends offered by fashion brands. There are also visible numerous themes according to which the campaigns are presented. To be more precise, let’s specify the more significant concepts enlisting seaside view, vintage aura and old architecture as the main concepts.
To highlight the phenomenon of water, we can observe numerous ads with the sea inspired theme including Givenchy, Giorgio Armani, Giuseppe Zanotti, Salvatore Ferragamo, Bottega Venetta and many more. The concept of sea, apart from being one of the greatest inspirations on the Spring/Summer 2012 catwalks, found also substantial place in Ad Campaigns.
Givenchy decided to present stylish surfing concept with the assist of fabulous Gisele Bundchen,Maria carla Boscono,Simone Nobili andChris Moore photographed by Mert Alas andMarcus Piggott.
AnjaRubik with her high sky legs poses for the Giuseppe ZanottiAd Campaign Summer 2012 with azure seascape view. Photographed byInez van Lamsweerde & Vinoodh Matadin she perfectly translate the glamour of summer time with androgynous hint.
Valentino, on the contrary, for Spring/Summer Ad Campaigns transforms the models into princesses captivated in the old ruins.BetteFranke,FeiFei Sun, Zuzanna Bijoch,Maud Welzen dressed in beautiful gowns byValentino are captured in the lens ofDeborahTurbeville.
Gucci with their graphic designs for Summer 2012 released gold bleached Ad Campaign. With the signature of Mert and Marcus, mnodels Abbey Lee Kershaw, Karmen Pedaru and Greg Nawrat pose in the full glam of Gucci.
Retro-cool vibe of Proenza Schouler Spring 2012 Ad Campaign is the merit of Natasha Poly. The model photographed by Willy Vanderperre stikes poses on the chair in edgy yet elegant apparels from Proenza.
The other, darker vision of NatashaPolytogether with DartiaStrokuspresented by WillyVnderperre, was captured for Jil Sander Ad Campaign for Spring/Summer 2012 season. This time models were the personifications ofHitchcock’s women.
Glam Rock trip with the tribute to DavidBowieis the theme of Balmain’s Ad Campaign for Summer 2012.AnjsRubik is characterized as a female version of legendary music and fashion icon in the lens of photographic duo –Inezvan Lamsveerde andVinoodhMatadin.
Roberto Cavalli joined the generations of supermodels with the fresh blood of modeling by artistic inclinations stamped byStevenMeisel. There is a great presentation of Ad Campaign for Spring 2012 with the quartet of modeling icons staring from majestic Kristen McMenamy, one of a kind Naomi Campbell, red hair beauty Karen Elson and the favourite of Donatella Versace – the youngest among others, Daphne Groeneveld.
Tom Ford Ad Campaign 2012 withTomFord himself behind the camera photographed Mirte Maas andMathiasBergh both in a broad smile on the dark background. Jewel toned apparels stand for a striking contrast to the black invisibility.
Jill Staurt goes pastel in the car interiors for Spring/Summer 2012 Ad Campaign. The model Daphne Groeneveld poses in soft colored clothing ofJillStuart in the whitish surroundings.
Article written by Magdalena Kapuscinska for http://fashionizeyourself.co